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Image from Apple



If you’re new to this, it can be difficult to visualise at first. Here are some guiding questions to help be it for your website, application or even perhaps a progressive web app!

Why Is Visual Consistency Important?

Your brand is the face of your business and should be consistent across various platforms in logos, fonts, colours, tone etc, which are elements that people will come to associate with your brand.

People are wired to find comfort in the things they know and understand. When a brand is consistent in the way they present themselves, they become familiar and easy to recognise, giving users a feeling of trust in the brand.

The ease in navigation and comfort derived from navigating your space can help your users feel more confident in being able to manage what’s under their thumbs, evoking a positive emotional response.

Users then associate this sense of “feel good” arising from their feelings of competency with your brand, causing them to be more inclined to return time and time.

Consistency also helps to eliminate confusion and frustration as users learn how to use your system once, and then transfer these skills across your various platforms, apps and tools without having to renavigate their way around your products. The ease of finding their way around despite it being a new platform then motivates them to stay on and remain engaged, encouraging brand loyalty as well.

The friction of having to figure out how something works over and over can serve to turn people away from your product, and is also something that can be avoided with consistency!

An interesting case study would be the Apple iPhone, which was criticised as not being intuitive when it was first released due to it being vastly different from the other mobile phones that were used back then. However, Steve Jobs wasn’t one to back down and retorted that “your thumbs will learn.” While it was different from other existing systems then, the iOS in itself has maintained a consistent interface since its inception and indeed our thumbs have learned since then.

Putting It Into Practice

If you’re new to this, it can be difficult to visualise at first. Here are some guiding questions to help be it for your website, application or even perhaps a progressive web app!

 

And if you’re redesigning your site,

This Image is upload from ACF Image Field

Image from Google

Written By

Clickr

With a background in the editorial industry, Nicholas has written for some of Singapore’s leading web publications including The Smart Local and Tech in Asia.

He now works with Clickr to provide clients with localised social media content solutions and strategies to fulfil business goals.

He believes in providing users with high quality and relevant content through data-driven processes to deliver the best results for campaigns.

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