- Test list item 1
- Test list item 2
- Test list item 3
- Test list item 4
- Test list item 5
This Image is upload as add media from ACF Text Field
…
…
If you’re new to this, it can be difficult to visualise at first. Here are some guiding questions to help be it for your website, application or even perhaps a progressive web app!
- Is your layout consistent with current web standards?
- What information are your users supposed to get out of this page and what is the ideal user journey to getting there supposed to be like?
- Are there any possible struggles that users may encounter on their way there?
- Within your website/app itself, are the images, fonts and colours used consistent?
- Do the different pages make use of the same icons and do they have the same meaning?
- Overall, are users able to tell that the different pages are all from the same website/ app?
Why Is Visual Consistency Important?
- Brings familiarity
Your brand is the face of your business and should be consistent across various platforms in logos, fonts, colours, tone etc, which are elements that people will come to associate with your brand.
People are wired to find comfort in the things they know and understand. When a brand is consistent in the way they present themselves, they become familiar and easy to recognise, giving users a feeling of trust in the brand.
- Evokes positive emotional response
The ease in navigation and comfort derived from navigating your space can help your users feel more confident in being able to manage what’s under their thumbs, evoking a positive emotional response.
Users then associate this sense of “feel good” arising from their feelings of competency with your brand, causing them to be more inclined to return time and time.
- Increases usability and learnability
Consistency also helps to eliminate confusion and frustration as users learn how to use your system once, and then transfer these skills across your various platforms, apps and tools without having to renavigate their way around your products. The ease of finding their way around despite it being a new platform then motivates them to stay on and remain engaged, encouraging brand loyalty as well.
The friction of having to figure out how something works over and over can serve to turn people away from your product, and is also something that can be avoided with consistency!
An interesting case study would be the Apple iPhone, which was criticised as not being intuitive when it was first released due to it being vastly different from the other mobile phones that were used back then. However, Steve Jobs wasn’t one to back down and retorted that “your thumbs will learn.” While it was different from other existing systems then, the iOS in itself has maintained a consistent interface since its inception and indeed our thumbs have learned since then.
Putting It Into Practice
If you’re new to this, it can be difficult to visualise at first. Here are some guiding questions to help be it for your website, application or even perhaps a progressive web app!
- Is your layout consistent with current web standards?
- What information are your users supposed to get out of this page and what is the ideal user journey to getting there supposed to be like?
- Are there any possible struggles that users may encounter on their way there?
- Within your website/app itself, are the images, fonts and colours used consistent?
- Do the different pages make use of the same icons and do they have the same meaning?
- Overall, are users able to tell that the different pages are all from the same website/ app?
And if you’re redesigning your site,
- Are you being somewhat consistent with the previous design such that existing users can easily adapt to the changes you’ve made?
…
…
…
This Image is upload from ACF Image Field
Image from Google
